3-key strategy to being a more effective and memorable speaker.
Every speaker, teacher, and preacher wants their lesson to be remembered throughout the ages. Just imagine it, you are walking through the grocery store and you overhear a couple chatting about your lesson from earlier that week. Wow, talk about a morale booster! However, likelihood is, this has yet happen to you. Don't worry, you're not alone.
So, is there a solution, or are you doomed for all your lessons that took you 20+ hours of preperation to be forever forgotten?
I believe there is a 3-key strategy to making any talk more effective and memorable in the lives of your audience. If you can find ways to embed these 3-keys into every one of your lessons, you will find that they not only become easier for people to remember, but they become easier for you to deliver.
Just remember the letter "S"
Story. We are story driven creatures. There is no way of getting around that if you want to be an effective and memorable speaker. The most terrifying moment I had as a public speaker was when I: and I don't even have a closing section of that story, but can you feel your heightened attention just from me entering that "story mode?" This is especially important as a public speaker. Preachers are notorious for whipping out cheap, meaningless illustrations that they found on the internet in hopes for a cheap laugh. IT'S NOT WORTH IT. Ditch the illustrations, dig into the stories of your life, and you will notice your lessons will become memorable because your audience will be captivated.
Stats. Show me why this matters. According to a study presented by Business Insider, adding facts and figures to a presentation increases retention by 20%. THAT'S INSANE! With numbers like that, you can't afford not to include them. Now, I am going to pick on preachers again: do not spout stats that you cannot quote the source. "I once ready a study that said...." will mean nothing to people. Prove to people that what you are telling them is relevant, and show them exactly where research supports your claim. This simple motions give you validity to your audience and hones them in on the importance of what you are telling them.
Steps. This is the most crucial element to making your presentation effective and memorable, because if people don't know what to do about it, it will quickly be stored away and never seen again. It would be like if I told you about the best local ice-cream I had yesterday. I told you about my magical experience eating it: it was sweet, and creamy, and desirable. I told you that over 75% of the people who eat this ice-cream statistically return for another within the week. What if I told you all this awesome information about this amazing ice-cream, but never told you where to get it. Frustrating, right? People need to know how, whatever you're saying, applies directly to their life and what they can do about it. People always need a next step.
Story. Stats. Steps.
There you go. This is the 3-key strategy for making your presentation more effective and memorable. Or, to continue with the alliteration theme, make your lesson:
Personal. Provable. Practical.