5 ways to capture the attention of millennials
I co-host a podcast titled Deeper. Our goal is to discuss the forces shaping our culture. The current series we are in is all about Millennials (truly a culture shifting subject). Here is an overhead view a discussion from one of our episodes. To hear the full episode subscribe to our channel at: deeperpodcast.com/itunes
Here are 5 ways that you can capture the attention of millennials:
Be very active on social media. If you want to engage with millennials you have to go where they are. This does not mean post just to post. Be intentional with your social media engagement and find ways to appropriately interact with millennials there.
Adopt a mobile first marketing strategy. The number one avenue that millennials see your content is through their mobile device. It is always where they are, it is easy for them to use, and it gives them a quick glimpse of what you are about. DO NOT WASTE THIS. If you want to engage with them, you have to keep up with them using a mobile strategy.
- Create visual content. Millennial are constantly engaging with primed YouTube video, moving billboards, and cinematic masterpieces. To engage them you have to create content that is at least close to the level that they are receiving elsewhere. This does not meaning you have to create big $$ content, but that you spend time with your content and are intentional with it.
- Support a social cause. Millennials want to know that you care about others outside of yourself. There is a popular donut shop here in Norman that millennial flock to, probably because they are a 24/7 operating business with a hipster vibe. They are hosting a 5K race where all the proceeds will go to a social cause. A donut shop hosting a 5K, whoever thought of such a thing? To a millennial it does not matter, what matters is they care for others.
- Let results dictate your direction. Learn from your mistakes and adapt your strategy to what is working. This seems simple enough, but I cannot tell you how many times I have talked with church leaders who do not understand why millennials are not waking up on Saturday mornings to attend their donut breakfast FOR THEIR MILLENNIALS. I am then caught by surprise when they say they keep trying to use the same event. If it's not working, stop doing it. Change strategies. Do something different.
I hope you enjoyed this content. For more like this go to our website at deeperpodcast.com. There you can see show-notes, subscribe to our channel, and leave us a review on iTunes.